Watering down the Juices---DocComment: One Quick Reason Why It’s All Tech Most of the Time for So Many of Us By DoctoRx, on February 15th, 2012

Watering down the Juices---DocComment: One Quick Reason Why It’s All Tech Most of the Time for So Many of Us

By DoctoRx, on February

 15th, 2012

 

 

There actually is a large business world somewhere out there aside from tech.  Unfortunately, much of it is pretty boring.  Schumpeter would have been horrified.  Here’s what passes for interesting in the non-digital world.

Per Bloomberg.com:  PepsiCo Waters Down Tropicana to Juice Margins.  Here’s the lede:

PepsiCo Inc. (PEP) has a strategy to sell more Tropicana brand OJ: Add water to its new products.

Some consumers prefer orange juice that’s less thick. Others want juice with the “goodness” of oranges and fewer calories, said PepsiCo Global Beverages Chief Massimo D’Amore. And consumers will pay the same — or more — for such versions.

“They themselves add water before drinking OJ,” D’Amore said. “So why not add the water ourselves and charge for it?”

Is it any wonder that investors focus on Android vs. iOS?